Essential Vitamins and Minerals
r supermarket sales of vitamins -- and mineral supplements accounted for a lot of the action.
According to data provided by Information Resources Inc., Chicago, total supermarket vitamin sales in 1997 rose 17.5% to top the $600 million mark. This followed two years of modest, single-digit growth.
One-third of supermarkets' vitamin revenue last year was attributable to sales of mineral supplements, which jumped 40.5% from 1996 retu