NONTHEATRICAL BASICS

A vast array of nontheatrical video franchises continues to do steady business for many supermarkets. But many chains are limited by shelf space constraints to only the biggest franchises."These evergreen video titles sell more slowly, but they sell consistently where they are merchandised properly," said Bill Bryant, vice president, sales, grocery and drug, Ingram Entertainment, La Vergne, Tenn.

A vast array of nontheatrical video franchises continues to do steady business for many supermarkets. But many chains are limited by shelf space constraints to only the biggest franchises.

"These evergreen video titles sell more slowly, but they sell consistently where they are merchandised properly," said Bill Bryant, vice president, sales, grocery and drug, Ingram Entertainment, La Vergne, Tenn. "We have found that wherever there is an in-line section, those titles turn. They do not

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