NORKUS: SHOPPER SURVEYS 'EFFECTIVE'

POINT PLEASANT, N.J. -- Norkus Foodtown's visit-specific, phone and Web-based customer surveys are "absolutely more effective" than the annual in-store surveys that it previously conducted, said Suzanne LaFrance, director of marketing and customer service, Norkus Foodtown, here.The seven-store independent, part of the Foodtown cooperative, Avenel, N.J., began piloting Huntington Station, N.Y.-based

POINT PLEASANT, N.J. -- Norkus Foodtown's visit-specific, phone and Web-based customer surveys are "absolutely more effective" than the annual in-store surveys that it previously conducted, said Suzanne LaFrance, director of marketing and customer service, Norkus Foodtown, here.

The seven-store independent, part of the Foodtown cooperative, Avenel, N.J., began piloting Huntington Station, N.Y.-based Retail Survey Group's Constant Customer Feedback service a year ago in two of its stor

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