NOT BITTER, NOT SWEET

Despite recent growth among sugar-free items and the introduction of vitamin-fortified sweets, the "better-for-you" candy dirigible simply hovers, only satiating the sweet tooth of select consumers.In the early 1990s, the candy category got a lift from the existing, albeit small, segment. Product renovations in the sugar-free niche attracted new consumers, as did the low-fat chocolate introductions,

Despite recent growth among sugar-free items and the introduction of vitamin-fortified sweets, the "better-for-you" candy dirigible simply hovers, only satiating the sweet tooth of select consumers.

In the early 1990s, the candy category got a lift from the existing, albeit small, segment. Product renovations in the sugar-free niche attracted new consumers, as did the low-fat chocolate introductions, Hershey's Sweet Escapes and Milky Way Lite. Additional products that fulfilled consum

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