NOT-SO-FREQUENT SHOPPER PROGRAMS

Nearly everyone is testing some form of frequent-shopper program to cement customer loyalty. But few, if any, retailers can yet claim long-term or widespread success in this critical marketing arena.pling with the core issues of database marketing and electronic loyalty programs.The potential is huge, executives agree, but developing a road map for cashing in on an electronic marketing program and

Nearly everyone is testing some form of frequent-shopper program to cement customer loyalty. But few, if any, retailers can yet claim long-term or widespread success in this critical marketing arena.

pling with the core issues of database marketing and electronic loyalty programs.

The potential is huge, executives agree, but developing a road map for cashing in on an electronic marketing program and traveling the necessary distance to make it work can prove difficult.

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