NOT YOUR FATHER'S PRIVATE LABEL

There was a time when private-label products in white packages with military-style black lettering were sandwiched in between the "real" brands on the supermarket shelves and appealed to those people whose only concern was saving money.Times certainly have changed.Now, private-label products are so attractively packaged and the quality is so good that supermarket shoppers sometimes do not know the

There was a time when private-label products in white packages with military-style black lettering were sandwiched in between the "real" brands on the supermarket shelves and appealed to those people whose only concern was saving money.

Times certainly have changed.

Now, private-label products are so attractively packaged and the quality is so good that supermarket shoppers sometimes do not know the products they are buying are a supermarket's own label. Those who are aware

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