NOTABLE QUOTE

Show and Selliness, display is really what sells product." -- Arlene Gerwin, director of new products and ventures at Heublein Inc., Farmington, Conn., on the efficacy of teaming in-store with other brands. See Page 24.

Show and Sell

iness, display is really what sells product." -- Arlene Gerwin, director of new products and ventures at Heublein Inc., Farmington, Conn., on the efficacy of teaming in-store with other brands. See Page 24.

Register to view the full article

test - Advanced Registered User

Already a member? .