NOTABLE QUOTE

Aisle See Themssue was familiarity. Moving [rice cakes] to the cookie aisle provided more exposure than any television commercial."-- Kevin Hall, national customer marketing manager of snacks at Quaker Oats Co., citing an example of how category management has paid off. See Page 13.

Aisle See Them

ssue was familiarity. Moving [rice cakes] to the cookie aisle provided more exposure than any television commercial."

-- Kevin Hall, national customer marketing manager of snacks at Quaker Oats Co., citing an example of how category management has paid off. See Page 13.

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