NOTHING TO SNEEZE AT

With a near constant influx of new, well-known over-the-counter brands, retailers are finding that private-label versions, which sometimes follow in a matter of months at lower prices and higher profits, are effectively keeping the red out.Among the strongest-selling categories, retailers said, is cough and cold. And store-branded packages of loratadine, the generic version of Claritin, have been

With a near constant influx of new, well-known over-the-counter brands, retailers are finding that private-label versions, which sometimes follow in a matter of months at lower prices and higher profits, are effectively keeping the red out.

Among the strongest-selling categories, retailers said, is cough and cold. And store-branded packages of loratadine, the generic version of Claritin, have been moving rapidly off the shelves since they were introduced to supermarkets around Sept. 1

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