NOTHING TO SNEEZE AT

Seismic changes are rumbling through retailers' cough, cold and allergy sections. Retailers find themselves faced daily with more complicated merchandising issues as a number of outside factors exert force on the products and in-store treatment of the category.Prescription drugs are increasingly making the over-the-counter switch, lengthening the selling season. That product proliferation, while driving

Seismic changes are rumbling through retailers' cough, cold and allergy sections. Retailers find themselves faced daily with more complicated merchandising issues as a number of outside factors exert force on the products and in-store treatment of the category.

Prescription drugs are increasingly making the over-the-counter switch, lengthening the selling season. That product proliferation, while driving growth, is creating serious space issues. Meanwhile, as retailers jockey for more

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