NOVEL COLORS BRIGHTEN POINSETTIA SALES SCENE

Novelty colors helped sales of poinsettias blossom in the weeks leading up to Christmas in supermarket floral departments this month.Floral executives interviewed by SN said this has been a strong season for the holiday plants, helped by good growing weather that produced an abundant supply and by the increased color options. "We're seeing an increase in the percentage of red to colored poinsettias,"

Novelty colors helped sales of poinsettias blossom in the weeks leading up to Christmas in supermarket floral departments this month.

Floral executives interviewed by SN said this has been a strong season for the holiday plants, helped by good growing weather that produced an abundant supply and by the increased color options. "We're seeing an increase in the percentage of red to colored poinsettias," said Gina Antoniotti, executive director of the Poinsettia Growers Association, Enci

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