A NOVEL IDEA

WEST SACRAMENTO, Calif. -- Raley's here is considering a permanent display for videos based on top-selling books, thanks to past successes in merchandising such videos during Mother's Day and Father's Day. The videos are currently displayed in Raley's video rental centers, while the actual books are sold at reading centers.nment, Troy, Mich."We've had prepack shippers of videos that were books that

WEST SACRAMENTO, Calif. -- Raley's here is considering a permanent display for videos based on top-selling books, thanks to past successes in merchandising such videos during Mother's Day and Father's Day. The videos are currently displayed in Raley's video rental centers, while the actual books are sold at reading centers.

nment, Troy, Mich.

"We've had prepack shippers of videos that were books that sold for $9.99 as an in-and-out Mother's Day or Father's Day promotion. Tha

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