NOVEL IDEAS AIRED TO TIE BOOKS, OTHER SECTIONS

In-store magazine and book promotions and creative merchandising are getting additional exposure through in-store events, cross-merchandising and special issues geared to regional areas.But retailers say they want more opportunities to tie their various food and nonfood departments in with popular selling publications. Cooking demonstrations in supermarkets like the ones sponsored by Prevention Magazine

In-store magazine and book promotions and creative merchandising are getting additional exposure through in-store events, cross-merchandising and special issues geared to regional areas.

But retailers say they want more opportunities to tie their various food and nonfood departments in with popular selling publications. Cooking demonstrations in supermarkets like the ones sponsored by Prevention Magazine are too few and far between, they said.

"Supermarkets have a lot of natur

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