Aggressive promotions are changing frozen novelties from a seasonal to a year-round business in some markets.
Dollar sales of novelties nationwide in supermarkets are almost flat -- up 0.7% to $1.58 billion for the 52 weeks ended Dec. 28, 1997, according to Information Resources Inc., Chicago. Unit sales fell 2.9% to 624 million for the same period.
But business has boomed in some regions. Des Moines, Iowa, experienced the largest increase, with sales up 7.2% to 1.7 million un