NOVELTIES ARE HOT

It's another opening of another show: Frozen Novelties, 2000."We've done well this past year, and novelties seem to have picked up for us," said Pat Brooks, frozens category manager at Save Mart Supermarkets, Modesto, Calif. Over the past decade, novelty items grew by 150% in dollar sales, according to a study conducted for the National Frozen Food Association, Harrisburg, Pa.Brooks attributed Save

It's another opening of another show: Frozen Novelties, 2000.

"We've done well this past year, and novelties seem to have picked up for us," said Pat Brooks, frozens category manager at Save Mart Supermarkets, Modesto, Calif. Over the past decade, novelty items grew by 150% in dollar sales, according to a study conducted for the National Frozen Food Association, Harrisburg, Pa.

Brooks attributed Save Mart's experience to the strong economy -- "People have a little more di

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