A NOVELTY APPROACH

The summer is upon us, and retailers are preparing their candy sets for the last day of school. When targeting children in the Center Store, many find novelty candy products to be an effective hook.According to Information Resources Inc., Chicago, the non-chocolate novelty candy segment showed impressive growth relative to total candy and gum sales for the 52-week period ended March 24. The novelty

The summer is upon us, and retailers are preparing their candy sets for the last day of school. When targeting children in the Center Store, many find novelty candy products to be an effective hook.

According to Information Resources Inc., Chicago, the non-chocolate novelty candy segment showed impressive growth relative to total candy and gum sales for the 52-week period ended March 24. The novelty segment witnessed an 8.6% increase in unit sales across channels, compared with a 0.9%

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