NOW PLAYING AT RALEY'S

WEST SACRAMENTO, Calif. -- Longfellow wrote of "The Children's Hour." Raley's is bringing the idea to life.With its innovative Play Care program, Raley's has been able to boost its customer count and store sales by offering parents a chance to shop unencumbered by fast little feet and tiny grabbing hands.Presently, six units of the 81-store operator based here feature a Play Care Center with two more

WEST SACRAMENTO, Calif. -- Longfellow wrote of "The Children's Hour." Raley's is bringing the idea to life.

With its innovative Play Care program, Raley's has been able to boost its customer count and store sales by offering parents a chance to shop unencumbered by fast little feet and tiny grabbing hands.

Presently, six units of the 81-store operator based here feature a Play Care Center with two more immediately ready for installation, according to Joel Barton, director of m

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