NUTRACEUTICALS INVADING THE BEVERAGE AISLE

DALLAS -- Judging from the new products introduced at the InterBev '98 beverage convention here, retailers can expect a flood of "energizing" nutraceuticals in the beverage aisle next year, with ingredients like St. John's Wort and echinacea.Among the products debuting last month at the beverage industry's biennial trade show were Hansen's Healthy Start -- a three stockkeeping unit line of nutraceuticals

DALLAS -- Judging from the new products introduced at the InterBev '98 beverage convention here, retailers can expect a flood of "energizing" nutraceuticals in the beverage aisle next year, with ingredients like St. John's Wort and echinacea.

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