Nutrition Labels Boost Beef At Marsh

ORLANDO, Fla. On-pack labels highlighting nutrients such as B vitamins, iron and zinc lifted beef sales significantly and boosted customer loyalty in a 16-week test run by the National Cattlemen's Beef Association at selected Marsh Supermarket units. Indeed, the results were so positive showing, among other things, a hike of 6% in dollar beef sales at Marsh banner stores that the chain has since rolled

ORLANDO, Fla. — On-pack labels highlighting nutrients such as B vitamins, iron and zinc lifted beef sales significantly and boosted customer loyalty in a 16-week test run by the National Cattlemen's Beef Association at selected Marsh Supermarket units.

Indeed, the results were so positive — showing, among other things, a hike of 6% in dollar beef sales at Marsh banner stores — that the chain has since rolled out the nutrition labeling to all its stores, under its Marsh, LoBill

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