SAN DIEGO -- NuWorld Marketing Ltd., a new holding company here, is to acquire American Redemption Systems, the coupon management and promotion fulfillment division of Ralcorp Holdings Inc., St. Louis.
The two companies signed a definitive agreement Jan. 31, and said they expected to complete the transaction by Feb. 14. Terms were not disclosed.
ARS, Mascoutah, Ill., is a division of Ralston Foods, Ralcorp's cereal manufacturing business. ARS would continue to offer its coupon