Funeral Services were held Jan. 30 for Reuben Mattus, best known as the founder of Haagen-Dazs, who died Jan. 27 after suffering a heart attack while on vacation in Florida. Mattus, who lived in Creekskill, N.J., was 81.
creating a Danish-sounding name, Haagen-Dazs does not translate into Danish.
Mattus was credited by many as the founder of the super-premium ice cream market. He guided Haagen-Dazs through its nationwide expansion until the company was sold in 1983 to Pillsb