OCEAN SPRAY GETS CLOSER TO ACCOUNTS

NEW YORK -- Ocean Spray Cranberries completed another step in its "evolution" toward customer marketing this summer with a shift of its field organization from four geographic divisions to five.In the process, the Lakeville, Mass.-based grower cooperative has transferred greater account-management responsibility to the people who work closely with individual accounts, said Rick McDermott, director

NEW YORK -- Ocean Spray Cranberries completed another step in its "evolution" toward customer marketing this summer with a shift of its field organization from four geographic divisions to five.

Register to view the full article