OCEAN SPRAY GETS CLOSER TO ACCOUNTS

NEW YORK -- Ocean Spray Cranberries completed another step in its "evolution" toward customer marketing this summer with a shift of its field organization from four geographic divisions to five.In the process, the Lakeville, Mass.-based grower cooperative has transferred greater account-management responsibility to the people who work closely with individual accounts, said Rick McDermott, director

NEW YORK -- Ocean Spray Cranberries completed another step in its "evolution" toward customer marketing this summer with a shift of its field organization from four geographic divisions to five.

In the process, the Lakeville, Mass.-based grower cooperative has transferred greater account-management responsibility to the people who work closely with individual accounts, said Rick McDermott, director of trade marketing for Ocean Spray.

"We now have five of what we call division

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