ODWALLA SHIPPING FLASH-PASTUERIZED JUICE

HALF MOON BAY, Calif. (FNS) -- Juice processor Odwalla has begun "flash pasteurizing" its apple juice products and started shipping them back to stores earlier this month.The fresh juice company, whose apple juice drinks were linked to an E. coli outbreak that caused the death of a 16-month-old child and sickened about 60 people, ran large ads in Western newspapers announcing, "Apple is back. Safe

HALF MOON BAY, Calif. (FNS) -- Juice processor Odwalla has begun "flash pasteurizing" its apple juice products and started shipping them back to stores earlier this month.

The fresh juice company, whose apple juice drinks were linked to an E. coli outbreak that caused the death of a 16-month-old child and sickened about 60 people, ran large ads in Western newspapers announcing, "Apple is back. Safe and sound."

The ads touted "flashology," with Odwalla claiming it is "pioneerin

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