Shoppers snatching the advertised pasta and tomato sauce off an endcap likely will have to push their carts down an aisle to get olive oil.
Despite the commodity's rising popularity, continued price hikes have tarnished its luster as a promotional item, grocery buyers and merchandisers say. To deflate the effects of higher prices, retailers and manufacturers are boning up on smaller-sized containers. Suppliers also are boosting industry promotion.
"Because of the retails, [sup