There's a war being waged over oil. The oil in question is olive oil, and the fighting is among major branders, who are wielding price cuts and heavy dealing in a struggle for market share.
The wrangling has shaken up the category, boosting unit sales nationally but depressing dollar sales, according to scanner data.
"Now there is more competition between the brands out there. More companies are trying to promote their brands to keep their customers, or increase their business