SPRINGFIELD, Mass. -- Big Y Foods here is going for the gold with hoopla designed to score bigger-than-ever paczki sales this year.
The chain, which held a paczki marathon last year, has taken the competitive event to Olympic heights now. On Monday before Lent, customers at two of the 45-unit chain's stores vied for a medal and a grand prize of $1,500 to the tune of Olympic music as they demonstrated their skill at handling the huge, pre-Lenten pastries. It's Big Y's Paczki Olympics 2