O'MALIA BREAD PROGRAM RAISES BOTTOM LINE

CARMEL, Ind. -- Four months into a promotion for "baked while you wait" bread, O'Malia Food Markets here is moving over 1,000 loaves a week total to its seven stores.Before the promotion -- covering "hot and crusty" French and Italian breads -- was launched, distribution to the seven stores totaled less than 100 loaves a week, said Ron Williams, director of bakery operations for O'Malia.Williams spoke

CARMEL, Ind. -- Four months into a promotion for "baked while you wait" bread, O'Malia Food Markets here is moving over 1,000 loaves a week total to its seven stores.

Before the promotion -- covering "hot and crusty" French and Italian breads -- was launched, distribution to the seven stores totaled less than 100 loaves a week, said Ron Williams, director of bakery operations for O'Malia.

Williams spoke about the program during a presentation to members of the Indiana Retail G

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