O'MALIA EXPANDS INDY 500 PROMOTION

CARMEL, Ind. -- O'Malia Food Markets here expanded a bakery promotion tied in with the Indianapolis 500 car race this year in an attempt to keep its customers from shopping at a new competitor's stores.The novelty promotion, which had its debut last spring, featured selected bakery items in a custom-made black-and-white checked paperboard box with a window and an extra pouch containing a souvenir

CARMEL, Ind. -- O'Malia Food Markets here expanded a bakery promotion tied in with the Indianapolis 500 car race this year in an attempt to keep its customers from shopping at a new competitor's stores.

The novelty promotion, which had its debut last spring, featured selected bakery items in a custom-made black-and-white checked paperboard box with a window and an extra pouch containing a souvenir race car, said Ron Williams, director of bakery operations.

Due to the May openi

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