ONE HAND WASHES THE OTHER

The Wal-Mart factor, coupled with media fragmentation, consumer lifestyle changes and other influences, is creating more opportunities for manufacturers and retailers to collaborate on customer relationship management strategies, industry observers and manufacturers said.Collaborative CRM -- including e-marketing, direct mail, Web site interaction, in-store activities and other tools -- is gaining

The Wal-Mart factor, coupled with media fragmentation, consumer lifestyle changes and other influences, is creating more opportunities for manufacturers and retailers to collaborate on customer relationship management strategies, industry observers and manufacturers said.

Collaborative CRM -- including e-marketing, direct mail, Web site interaction, in-store activities and other tools -- is gaining speed through the efforts of leading-edge consumer packaged goods manufacturers, includ

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TAGS: Walmart