'ONE HUNDRED-ONE DAYS' MULTIPLIES ICE CREAM SALES FOR UWG MEMBERS

LOS ANGELES -- Unified Western Grocers tripled sales of Unilever's Good Humor-Breyers ice cream to its member retailers this summer through a unique promotion that did not shy away from promoting a premium product to Hispanics.The promotion, "Los Ciento-Un Dias del Palatero" ("One Hundred-One Days of the Ice Cream Man"), targeted Hispanic shoppers in the metro region here with a multilevel marketing

LOS ANGELES -- Unified Western Grocers tripled sales of Unilever's Good Humor-Breyers ice cream to its member retailers this summer through a unique promotion that did not shy away from promoting a premium product to Hispanics.

The promotion, "Los Ciento-Un Dias del Palatero" ("One Hundred-One Days of the Ice Cream Man"), targeted Hispanic shoppers in the metro region here with a multilevel marketing effort that had a specially designed ice cream truck making stops at 300 Southern Cal

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