ONE-SERVE ICE CREAM CASES A HIT

WAYNE, N.J. -- Grand Union Co. here is installing single-serve freezers in the deli and salad bar areas of many of its stores in an effort to stimulate incremental ice cream sales.The chain began installing the units in March, and plans to place them in 40 to 50 of its 254 stores, said Rich Perrius, vice president of grocery merchandising. Perrius said the units, holding Haagen-Dazs products, are

WAYNE, N.J. -- Grand Union Co. here is installing single-serve freezers in the deli and salad bar areas of many of its stores in an effort to stimulate incremental ice cream sales.

The chain began installing the units in March, and plans to place them in 40 to 50 of its 254 stores, said Rich Perrius, vice president of grocery merchandising. Perrius said the units, holding Haagen-Dazs products, are permanent additions.

"The units I'm putting in are uprights with four or five sh

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