A ONE-STEP RESPONSE

The biggest reason supermarket companies are adding pharmacy departments is to provide a one-stop-shopping experience for their customers. Supermarket pharmacy directors also are aggressively adding new services, including mail delivery and home health care.These were two major findings of a survey of supermarket pharmacy directors conducted jointly by Supermarket Pharmacy and Marketing Corporation

The biggest reason supermarket companies are adding pharmacy departments is to provide a one-stop-shopping experience for their customers. Supermarket pharmacy directors also are aggressively adding new services, including mail delivery and home health care.

These were two major findings of a survey of supermarket pharmacy directors conducted jointly by Supermarket Pharmacy and Marketing Corporation of America, Westport, Conn. A total of 276 survey forms were sent to top supermarket c

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