ONLINE ADS TRYING TO MAKE A BIGGER HIT

QUINCY, Mass. -- Little is known about supermarket shoppers who go online to view stores' weekly specials and how numerous they are, but more and more retailers believe they need a Web-based circular to compete.Ahold USA's Stop & Shop here launched an online ad in July, while sister banner Giant of Landover, Md., Albertsons and other retailers upgraded their online circulars.Peg Merzbacher, Ahold

QUINCY, Mass. -- Little is known about supermarket shoppers who go online to view stores' weekly specials and how numerous they are, but more and more retailers believe they need a Web-based circular to compete.

Ahold USA's Stop & Shop here launched an online ad in July, while sister banner Giant of Landover, Md., Albertsons and other retailers upgraded their online circulars.

Peg Merzbacher, Ahold marketing director with responsibility for Giant and Stop & Shop, said

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