ONLINE ADS TRYING TO MAKE A BIGGER HIT

QUINCY, Mass. -- Little is known about supermarket shoppers who go online to view stores' weekly specials and how numerous they are, but more and more retailers believe they need a Web-based circular to compete.Ahold USA's Stop & Shop here launched an online ad in July, while sister banner Giant of Landover, Md., Albertsons and other retailers upgraded their online circulars.Peg Merzbacher, Ahold

QUINCY, Mass. -- Little is known about supermarket shoppers who go online to view stores' weekly specials and how numerous they are, but more and more retailers believe they need a Web-based circular to compete.

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