ONLINE AND IN PERSON

Albertson's doesn't ship very many prescriptions from its state-of-the-art Internet pharmacy fulfillment center in Carlsbad, Calif., and that's just the way the company wants it.Rather than attempting to create a separate pharmacy operation serving Internet users, the Boise, Idaho-based company is using the Web to strengthen the bond between its customers and their local stores. For Albertson's, the

Albertson's doesn't ship very many prescriptions from its state-of-the-art Internet pharmacy fulfillment center in Carlsbad, Calif., and that's just the way the company wants it.

Rather than attempting to create a separate pharmacy operation serving Internet users, the Boise, Idaho-based company is using the Web to strengthen the bond between its customers and their local stores. For Albertson's, the Web is not a new delivery channel but a tool that is part of its total service packag

Register to view the full article

Already a member? .