AN OPEN BOOK

Retailers are hitting the books with reportedly good results.Mass market paperbacks and hardcovers, as well as "backlist" older titles, children's books, bargain assortments and specialty items aimed at the natural and organic market are providing supermarkets with plenty of black ink, nonfood executives told SN.Generally viewed as the other half of one category that also includes magazines, books

Retailers are hitting the books with reportedly good results.

Mass market paperbacks and hardcovers, as well as "backlist" older titles, children's books, bargain assortments and specialty items aimed at the natural and organic market are providing supermarkets with plenty of black ink, nonfood executives told SN.

Generally viewed as the other half of one category that also includes magazines, books provide added promotional opportunities as new titles are released first

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