AN OPEN ROAD

Most leading grocery chains are selling prepaid phone cards today.This fact illustrates how far the calling-card industry has come in a few short years. Phone cards have gone from the local bodega to major food retailers, boasting names such as Albertson's, Food Lion, A&P, Giant Eagle, Grand Union, Shaw's and the list goes on. In their efforts to cash in on a high-margin, emerging product category,

Most leading grocery chains are selling prepaid phone cards today.

This fact illustrates how far the calling-card industry has come in a few short years. Phone cards have gone from the local bodega to major food retailers, boasting names such as Albertson's, Food Lion, A&P, Giant Eagle, Grand Union, Shaw's and the list goes on. In their efforts to cash in on a high-margin, emerging product category, supermarkets are helping to spread the word about calling-card benefits and v

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