ORGANIC BATTLE

A curious battle has erupted on the organics front, one that assails public perceptions about the value of the category and one that set off internecine warfare between a couple of New York-based media giants.It all started in February when the ABC News broadcast "20/20" aired a segment that called into question whether organic product is worth the extra price point it commands, as compared with conventional

A curious battle has erupted on the organics front, one that assails public perceptions about the value of the category and one that set off internecine warfare between a couple of New York-based media giants.

It all started in February when the ABC News broadcast "20/20" aired a segment that called into question whether organic product is worth the extra price point it commands, as compared with conventional product, and also posited that organic product actually presents food-safety

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