BRONX, N.Y. -- Food Emporium here is test-marketing organic bread. After initial positive results, the retailer now plans to add varieties and try out an additional line.
The program was introduced about two months ago in the 33-unit division of a Montvale, N.J.-based A&P.
"We're very pleased with the results. Already, consumer reaction has been good. We'll definitely continue carrying it and will offer more varieties," said William Vitulli, vice president, community and g