PARSIPPANY, N.J. - Kings Super Markets here is reeling in strong sales of fresh organic codfish, a new offering in the seafood departments at the company's 27 stores.
"The initial response has been good," said Cheryl Good, spokeswoman for Kings, a division of Marks and Spencer. "We are hearing some very positive feedback from our customers. Organic cod, along with other organics, is a part of the future of our business."
One of the first American retailers to offer the fish, K