ORGANIC FESTIVAL TO BOOST PARTICIPANTS' SALES

ST. PAUL, Minn. -- Retailers are counting on Mother Earth's Organic Festival, the annual supermarket organic food promotion linked to Earth Day, April 22, to build excitement throughout the store as it helps build sales and introduce consumers to organic products, one of the fastest-growing segments in grocery.The promotion, sponsored by the Organic Alliance here and the Soy Foods Council, Urbandale,

ST. PAUL, Minn. -- Retailers are counting on Mother Earth's Organic Festival, the annual supermarket organic food promotion linked to Earth Day, April 22, to build excitement throughout the store as it helps build sales and introduce consumers to organic products, one of the fastest-growing segments in grocery.

The promotion, sponsored by the Organic Alliance here and the Soy Foods Council, Urbandale, Iowa, kicks off April 16 and runs through the end of the month. "We have 560 stores

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