ORGANIC FLORAL BUSINESS PICKING UP

NOVATO, Calif. -- Whole Foods Market and Wild Oats Markets are looking to make the most of a newly available, year-round supply of branded, certified organic flowers.So is Trader Joe's, and a number of independent retailers, too. They told SN a sustainable supply of organic floral products, bred of new technology and a honed distribution system, presents a good sales opportunity for them."[The increased

NOVATO, Calif. -- Whole Foods Market and Wild Oats Markets are looking to make the most of a newly available, year-round supply of branded, certified organic flowers.

So is Trader Joe's, and a number of independent retailers, too. They told SN a sustainable supply of organic floral products, bred of new technology and a honed distribution system, presents a good sales opportunity for them.

"[The increased availability of organic flowers] is so new, it's difficult to know what

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