ORGANIC FLORAL INDUSTRY SEES GROWTH

MILL VALLEY, Calif. - The outlook is rosy for organic flower sales this Valentine's Day, the No. 1 holiday for florists.Last year, 180 million roses were produced for Valentine's Day, and organic stems are a tiny but growing part of the business. A leading online organic florist projects about a threefold increase in dollar sales over 2005, and expects to ship more than 200,000 stems of "eco-roses"

MILL VALLEY, Calif. - The outlook is rosy for organic flower sales this Valentine's Day, the No. 1 holiday for florists.

Last year, 180 million roses were produced for Valentine's Day, and organic stems are a tiny but growing part of the business. A leading online organic florist projects about a threefold increase in dollar sales over 2005, and expects to ship more than 200,000 stems of "eco-roses" during the Valentine's season.

Increasing consumer awareness and greater suppl

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