MILL VALLEY, Calif. - The outlook is rosy for organic flower sales this Valentine's Day, the No. 1 holiday for florists.
Last year, 180 million roses were produced for Valentine's Day, and organic stems are a tiny but growing part of the business. A leading online organic florist projects about a threefold increase in dollar sales over 2005, and expects to ship more than 200,000 stems of "eco-roses" during the Valentine's season.
Increasing consumer awareness and greater suppl