ORGANIC FOOD CONTINUES MOVE INTO MAINSTREAM

WASHINGTON -- A growing number of consumers are turning to organic products in an effort to achieve more balanced health and nutrition, according to a new white paper, Organic Shoppers May Not Be Who You Think They Are, issued by the Food Marketing Institute here. The study is based on data contained in FMI's Trends in the United States: Consumer Attitudes & the Supermarket, 2001. available in the

WASHINGTON -- A growing number of consumers are turning to organic products in an effort to achieve more balanced health and nutrition, according to a new white paper, Organic Shoppers May Not Be Who You Think They Are, issued by the Food Marketing Institute here. The study is based on data contained in FMI's Trends in the United States: Consumer Attitudes & the Supermarket, 2001.

available in the stores and thus we have seen a sharp increase in their popularity.

"While

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