ORGANIC GROWTH

ATLANTA -- Organic produce, long thought a lackluster category, is starting to shine in supermarket produce departments.Retailers say they don't expect organics to become a dominant player in the department, but do see considerable growth potential in the years ahead, provided concerns about spotty or limited supply can be overcome."I don't think that organics will ever dominate the fresh produce

ATLANTA -- Organic produce, long thought a lackluster category, is starting to shine in supermarket produce departments.

Retailers say they don't expect organics to become a dominant player in the department, but do see considerable growth potential in the years ahead, provided concerns about spotty or limited supply can be overcome.

"I don't think that organics will ever dominate the fresh produce industry," said Horace Hamilton, produce merchandiser for the Atlanta division

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