ORGANIC INTEGRATION

Retailers are spoon-feeding organics to conventional shoppers while gaining credibility with consumers who eat these foods exclusively. The adoption of two separate merchandising strategies in a single store is allowing retailers to appeal to both ends of the spectrum. Shelf-stable specialty organic brands like Amy's Kitchen and Back to Nature not readily known by mainstream consumers are being merchandised

Retailers are spoon-feeding organics to conventional shoppers while gaining credibility with consumers who eat these foods exclusively.

The adoption of two separate merchandising strategies in a single store is allowing retailers to appeal to both ends of the spectrum.

Shelf-stable specialty organic brands like Amy's Kitchen and Back to Nature — not readily known by mainstream consumers — are being merchandised in specialty and natural food store-within-a-store departments, wh

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