ORGANIC PRICES STILL NOT RIGHT FOR MANY CONSUMERS

AUSTIN, Texas -- Consumers expect to pay a 30% to 50% premium for certified organic foods, speakers said at the recent Organic Trade Association conference held here, and yet, a conference theme was that organic food cannot be just "yuppie food."As its popularity has grown, so has supply, as more farmers and producers were encouraged to grow organic crops because the return on them is better."Price

AUSTIN, Texas -- Consumers expect to pay a 30% to 50% premium for certified organic foods, speakers said at the recent Organic Trade Association conference held here, and yet, a conference theme was that organic food cannot be just "yuppie food."

As its popularity has grown, so has supply, as more farmers and producers were encouraged to grow organic crops because the return on them is better.

"Price is a huge barrier, we saw," said Nancy Hirshberg, director of natural resourc

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