Organics as Differentiating Strategy

LAS VEGAS Independent supermarkets targeting the surging natural and organics segment need to fine-tune their differentiation strategies, according to Emile Breaux, senior vice president of sales and marketing, Associated Grocers, Baton Rouge, La. You can't outdo Whole Foods or Wild Oats, so you must find your own positioning, he told conventional supermarkets during a workshop presentation at the

LAS VEGAS — Independent supermarkets targeting the surging natural and organics segment need to fine-tune their differentiation strategies, according to Emile Breaux, senior vice president of sales and marketing, Associated Grocers, Baton Rouge, La.

“You can't outdo Whole Foods or Wild Oats, so you must find your own positioning,” he told conventional supermarkets during a workshop presentation at the National Grocers Association's Annual Convention here. “Maybe, for example, y

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