ORGANIZERS SEE PROMISE IN PRIVATE-LABEL MONTH

The private-label industry is in the midst of its first National Store Brands Awareness Month, with a relatively small number of initial retail participants but a potentially promising future.The promotion is aimed at turning around consumer opinions about store brands -- to have shoppers think of private labels as quality products with a price value, rather than an inferior-quality generic label,

The private-label industry is in the midst of its first National Store Brands Awareness Month, with a relatively small number of initial retail participants but a potentially promising future.

The promotion is aimed at turning around consumer opinions about store brands -- to have shoppers think of private labels as quality products with a price value, rather than an inferior-quality generic label, according to its organizers.

"For our first time, I think we've had a tremendou

Register to view the full article

Already a member? .