ORGANIZERS SEE PROMISE IN PRIVATE-LABEL MONTH

The private-label industry is in the midst of its first National Store Brands Awareness Month, with a relatively small number of initial retail participants but a potentially promising future.The promotion is aimed at turning around consumer opinions about store brands -- to have shoppers think of private labels as quality products with a price value, rather than an inferior-quality generic label,

The private-label industry is in the midst of its first National Store Brands Awareness Month, with a relatively small number of initial retail participants but a potentially promising future.

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