ORIGINAL PET DRINK BIDS TO LAP UP SALES

FORT LAUDERDALE, Fla. -- In the dog-eat-dog world of pet products, high-margin novelty items -- like pet drinks -- offer supermarkets their last chance at winning back sales lost to other classes of trade, according to an official at one pet beverage company."Supermarkets are fighting a battle for pet business. To do it successfully they need to provide people with value-added consumable products,"

FORT LAUDERDALE, Fla. -- In the dog-eat-dog world of pet products, high-margin novelty items -- like pet drinks -- offer supermarkets their last chance at winning back sales lost to other classes of trade, according to an official at one pet beverage company.

"Supermarkets are fighting a battle for pet business. To do it successfully they need to provide people with value-added consumable products," said Marc Duke, president of Original Pet Drink here. "The supermarket needs the pet f

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