OTA PLANS CONSUMER EDUCATION CAMPAIGN

GREENFIELD, Mass. -- The need for better consumer understanding of what "organically grown" means is driving the Organic Trade Association here to launch an educational campaign.The OTA wants to build consumer awareness of the attributes of organic, and the 1,100-member group plans to do more marketing to the target consumer. "We haven't worked out the details, but we certainly see the need," said

GREENFIELD, Mass. -- The need for better consumer understanding of what "organically grown" means is driving the Organic Trade Association here to launch an educational campaign.

The OTA wants to build consumer awareness of the attributes of organic, and the 1,100-member group plans to do more marketing to the target consumer. "We haven't worked out the details, but we certainly see the need," said Barbara Haumann, a spokeswoman for the organization. She added that all consumers would

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